This course intends to shape participants understanding of how the ever changing commercial market impacts government acquisitions and how to obtain market data to support individual acquisition strategies. <ore and more, federal agencies are beginning to operate as businesses. Thereby, the timely and effective gathering and use of market data for acquisitions becomes even more essential to gathering and applying this data effectively throughout the acquisition life cycle. This course presents a hands on practical approach to market research through the use and application of E-commerce tools and techniques and best practices. Effective market research planning is the key to mission success; it is necessary to successfully target and structure program objectives in a way that takes full advantage of commercial best practices, metrics, and incentives.
- Describe the overview, process, polices and regulations regarding market research
- Discuss the primary roles of market research
- Recognize how market research can help in developing sound acquisitions strategies
- Identify the four steps of Strategic Market Research
- Identify the seven steps of Tactical Market Research
- Discuss industry information, data sources, and Acquisition Gateway tools and techniques
- Discuss sources of government contract data, vehicles and category management